MARY QUANT, EXHIBITION IN VICTORIA & ALBERT MUSEUM

As you know, I love being up to date with all the exhibitions related to fashion and art. For this reason, I dedicate this week's post to an exhibition that is currently available at the London Fashion Museum, Victoria & Albert Museum, and which is about the British designer Mary Quant. If you are a fashion lover, maybe you might remember the name of this designer, but who was she and what did this fashion designer do? I invite you to read a little bit of her story!

Everything begins in London, at the end of the 60s, at which time the "Swinging London" movement strongly broke into the British cultural scene, turning the city into the epicenter of modernity and avant-garde.

Mary Quant, who celebrated her 85th birthday this year, was the first liberator of the feminine wardrobe in the 60s and great promoter of "Swinging London". Characteristic for her pixie mane cut  was a great symbol of change. This designer revolutionized the style of women and made a brilliant response to the somber postwar Britain. She was always looking for inspiration in youth and street movements. She was related to icons such as Twiggy or Jean Shrimpton, and their designs merged perfectly with the music of bands like The Beatles, The Who or The Rolling Stones. Her amusing clothes reflected the optimism of that period, marked by the growing wealth and mobility of young people.

Her mod style, minimalist and chic, very influenced by dance, sport and Italian tailoring, made it quickly become an insignia of the mod movement, bringing freshness, liberation and modernity to the fashion of the 60s. Her great milestone was the creation of the miniskirt, a very liberating garment for women. But not only made this garment fashionable, also she got all women of the time to wear waterproof mascara and stockings. Why have you never stopped to think about where this came from? She was also the first to provide pants and suits for the woman so she could take them to restaurants. Finally, I would like to emphasize that Mary Quant was a brilliant and visionary businesswoman. He created her own cosmetics brand and popularized mass production, making her designs affordable for everyone. If you thought that the fastfashion was an invention of our time ... mistake!

To make known the figure of this designer and coinciding with the fourth feminist wave, the Victoria & Albert Museum has chosen the perfect moment to celebrate the career of a woman whose career inspired and liberated the female gender from conventional and asphyxiating rules, that made dress to the woman as their mothers. Following this thread, the museum has created a campaign under the slogan #WeWantQuant to make an appeal to the public and locate lost items of the firm and collect with them personal stories and memories of women who dressed their clothes.

Is anyone encouraged to travel to London to see this wonderful exhibition? If you have the opportunity to go to the British capital and you are a fashion lover you can not miss it! It will be available until February 2020.

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