PANTONE 2023: VIVA MAGENTA

For yet another year, the Pantone company, a specialist in color creation and studies, forecasts and presents what the color will be for next year 2023, which will begin in a few weeks. Thus we say goodbye to the color that has marked this 2022, VERY PERI, and we welcome the volume that will mark this 2023, VIVA MAGENTA.

A vibrant and exuberant color that promotes optimism and joy. Powerful and empowering, to start the year with good energy by dressing in one of the most striking and daring colors in the color palette. Pantone describes it as "a lively red that encourages experimentation and unrestrained self-expression." Undoubtedly a hue that wearing it in any garment, will capture all eyes. If you don't like fuchsia very much... this could be your color! A hybrid shade between red and red, with shades of a warm and cold mix suitable for all colorimeters.

What do you think of this year's color? Ready to include it in your closet?